Welcome

I have been a part of the theater scene in Iceland for most of my life, in one way or another, and have been fortunate enough to work with some of the most talented artists in the country.

Here’s some of what I’ve done:

• Suðurnesja Svakasýn, Leikfélag Keflavíkur, 2023 – director
• Fíflið, Tjarnarbíó 2022 – actor, songwriter/composer, musician.
• Gosi (Pinocchio), Borgarleikhúsið 2020 – actor, songwriter, musician. Awarded the Children’s Show of the Year at Gríman, the Icelandic theater awards.
• Í skugga Sveins, Gaflaraleikhúsið 2018 – actor, songwriter, musician. Awarded the Children’s Show of the Year at Gríman, the Icelandic theater awards.
• Góði dátinn Svejk og Hasek vinur hans, Gaflaraleikhúsið 2016 – actor, songwriter, musician.
• Harmleikarnir, Flensborg 2016 – director, set designer, sound designer, writer of the script (based on a devised story by the cast).
• Ubbi kóngur (Ubu Roi), Leikfélag Hafnarfjarðar 2015 – songwriter, music director, performer. This show has been taken to theater festivals in Austria, Monaco and the Czech Republic between 2016-2018.
• Sweeney Todd, Leikfélag Hólmavíkur, 2015 – director, set designer, sound designer.
• Blúndur og blásýra (Arsenic and Old Lace), Framhaldsskóli Austur-Skaftafellssýslu and Leikfélag Hornafjarðar, 2014 – director, set designer, sound designer.
• Physical theater course, Framhaldsskóli Austur-Skaftafellssýslu.
• Macbeth workshop. Final project in my studies at East 15 drama school. A physical theater exploration of William Shakespeare’s Macbeth, 2011.
• Tempest – short piece, written for a festival at East 15 drama school, themed around William Shakespeare’s The Tempest – writer and director, 2011.
• King Richard III, scene in a Shakespeare showcase at East 15 dama school, 2010.
• Alice in Wonderland – Pig and pepper, scene adapted and produced for a student showcase at East 15. 2010.
• 39 þrep (The 39 Steps), Leikfélag Akureyrar – dramaturg and translator), 2009
• I’ve coached actors for drama school auditions.
• I’ve taught stand-up comedy classes
• I’ve taught physical theater classes, inspired by Gecko and Frantic Assembly, among others.

I’ve been fortunate enough to travel the far reaches of the marketing milky way in my career as a copywriter. I’ve been a copywriter for CCP Games since 2022, having previously worked in advertising and marketing agencies in addition to creating a plethora of projects myself.

Among the companies I’ve worked for as a copywriter are CCP Games, Solid Clouds, Key of Marketing, Ennemm advertising agency, Reykjavik UNESCO City of Literature, Idé advertising agency, Gaflaraleikhúsið theater company, and many more.

I don’t tend to hesitate when it comes to putting pen to paper, and I’ve crafted myriad smaller and larger pieces. In addition, I’ve been a translator for 20 years. Here is a small sample of my work:

Original work

• Ósagt, novel, 2007
• Tímaflakk, serial radio play for Icelandic Radio 2 and later podcast, 2006-2020 – writer, actor, director, editor
• Harmleikarnir, original stageplay for Leikfélag Flensborgarskólans í Hafnarfirði, based on a story devised by the cast, 2016.
• Fyndinn í fyrra, stand-up comedy special by Þórhallur Þórhalsson, 2008 (script advisor).

Other

• Narrative lead, Starborne: Frontiers,  mobile game from Solid Clouds, 2022.
• Columnist for Icelandic Radio 2, 2006.
• I’ve written blog posts for myself and various high profile web sites around the world, such as Songwriting.net and other songwriting sites, as well as writing posts for CCP Games and Solid Clouds.

I’ve had the opportunity to write songs for award winning musicals, and in addition I’m an accomplished indie musician. Below, you’ll find a sample of what’s available online, and here is a list of the theater productions I’ve composed for:

• Hollvættur á heiði (2023)
• Fíflið (2022)
• Gosi (Pinocchio) (2020) (Awarded the Icelandic Gríma theater awards for children’s show of the year)
• Í skugga Sveins (2018) (Awarded the Icelandic Gríma theater awards for children’s show of the year)
• Góði dátinn Svejk og Hasek vinur hans (2016)
• Ubbi kóngur (Ubu Roi) (2015)

In my career as a marketer, I’ve been fortunate enough to get to travel far and wide through the galaxies of gaming, tourism, advertising and more. As brand manager, lead copywriter and narrative lead for Solid Clouds, I was not only in charge of marketing the companies IPO, which resulted in a triple oversubscription, but also jumpstarted the marketing drive for the company’s first mobile game, as well as leading the writer’s team responsible for the game’s narrative. More recently, I’ve been a copywriter for CCP Games, crafting impactful blog posts, emails and ads for Iceland’s most successful video game, EVE Online. I’ve also done academic research into gamers and player motivation during my marketing studies, so I’ve been able to touch the hearts and controllers of gamers around the world.  

In my career I’ve been involved in digital and analog marketing of everything from video games to stage productions, music to tourism and everything else from earth to Andromeda. Among my achievements in those areas is Free Walking Tour Reykjavik, a tiny travel business that I grew five times over with a combination of social media campaigns and digital advertising. In addition, I’ve sold my own music and online courses using digital marketing, as well as being involved in successful crowdfunding campaigns using social media.

• Copywriter for CCP Games, starting in 2022
• Strongwriting – online songwriting courses and podcast I started in 2022
• Brand manager, head copywriter and narrative  lead, Solid Clouds (2021-2022)
• Freelance marketer (2005-)
• Marketing and PR lead, Allir lesa (public reading initiative by Reykjavik UNESCO City of Literature, 2014)
• Owner and CMO of Free Walking Tour Reykjavik (2016-2020)
• Copywriter for Ennemm advertising agency, 2005.

I’ve created programs for TV, radio and the internet throughout the years, giving me a chance to collaborate with excellent talents, in terms of creativity and technology. Among the shows I’ve been involved with are:

• Tímaflakk – comedy series on Icelandic Radio 2 and later podcast, 2006-2020
• Karl Ágúst og sonur – variety show on Hringbraut TV, 2016
• Vitleysan – variety show on ÍNN TV, 2008
• Jing jang – daily quiz show on PoppTíví (the Icelandic MTV), 2005
• In addition, I was a regular columnist for Radio 2 in 2006-2007, and I’ve created material for various media throughout the years.